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First Distribution: Microsoft Data Centre Launch

First Distribution is a value-added distributor of leading global brands, providing complex ICT solutions to the Enterprise and SME markets. First Distribution is trusted by leading brands in the Enterprise ICT market including IBM, Oracle, EMC, Microsoft, Riverbed, Samsung, AWS and many, others. Their global brands extend across multiple categories within the greater IT industry which includes Client Computing, Hosted Solutions, Security, Software, Virtualisation, Storage, Servers, Networking and Cloud Services.

Executive Summary

The release of the first Microsoft data centers in South Africa was imminent but the date was undisclosed. First Distribution, Africa’s leading Cloud distributor had to be ready and needed a partner who understood the demands of a fast-paced technology sector and chose Digital Kungfu, a purpose-built storytelling production outfit and lead generation company, as its marketing partner.

Digital Kungfu, recently voted as the Best Tech Startup in Africa, deployed their Lightning Strike system designed specifically to generate leads and build the brands of technology businesses using the power of story. Within 48 hours of launch, the campaign reached 43,132 enterprise and SME ICT professionals and generated 202 top-of funnel leads with a pipeline value of R10.1 million.

Some of their content

Brand Ad

Digital Radio Ad

Branded Photos

Media Placement