Digital Kungfu launches Dreamers Dojo to support entrepreneurial mindsets at schools
With the ever-increasing unemployment statistics in South Africa, entrepreneurship is an essential alternative for school-leavers to consider. The problem is that the current educational system doesn’t support it, which is why entrepreneurs themselves need to get involved.
Matt Brown is a born entrepreneur. His ninth startup, Digital Kungfu, is pioneering storytelling and lead generation for technology businesses, and with this focus on content and sharing insights, Brown has also delved into his greater purpose.
“Originally, through both Digital Kungfu and my podcast, The Matt Brown Show, we wanted to find a way to tell business stories that people respond to, as well as share insights at scale,” says Brown. “Given South Africa’s context and unemployment levels, it was natural for this purpose to extend into the school space as well. We don’t just want to help entrepreneurs build great companies, we want to bring new entrepreneurs into this space.”
Giving youth the opportunity to become financially independent
In Brown’s view, the South African school system is built for school leavers to matriculate and get a job. There are two core problems with this system. First, it is struggling to address current unemployment rates. Second, it’s not a system that is built for a world driven by exponential technologies like AI, blockchain, robotics and quantum computing.
“All I see are kids being schooled for irrelevance,” says Brown. “A McKinsey Global Institute study found that nearly one billion jobs (that’s one fifth of the world’s workforce) will be taken by robotics process automation (RPA) and artificial intelligence (AI) by 2030.
“If our youth want to be financially independent, then an entirely different mindset is required. Entrepreneurship is the best vehicle for making that happen. The only challenge is that entrepreneurship is rarely, if ever, taught at schools. This is why we founded the Dreamers Dojo, powered by Digital Kungfu. Our goal is to provide structured learning interventions at schools in South Africa and around the world.”
Addressing key entrepreneurial questions
In a series of lessons that were filmed for wider dissemination amongst the youth, Brown addresses key concepts that speak directly to the barriers school leavers are facing and their burning questions around entrepreneurship.
First and foremost is whether you need to be born an entrepreneur, or if you can become one. “It’s such a big question, but the answer is pretty simple,” says Brown. “The truth is that you just need to decide whether you’re going to be an entrepreneur or not. And you need to decide properly, because you are going to be tested. I think it’s so important for youngsters to understand that entrepreneurship is hard, but also incredibly rewarding. More importantly, they hold a huge amount of power in their ability to make decisions – they shouldn’t be afraid of this power. They need to learn to harness it instead.”